Marisa Clermann

Our Positive Woman is Marisa Clermann, jeweler. Marisa tells us how she stood out in the world of jewelry, celebrities and her desire to show that, yes, jewelry is possible for every woman. “The creation of our jewelry is focused on meeting the desires of our customers, even if they have different styles and aspirations. Our motto is the democratization of jewelry, everyone can and should have it. To bring these people into the MC universe, we provide personal, close, cozy, unique service”, he says.

1.    How did your career start?

I'm an economist by training, but my passion has always been jewelry, leather and precious stones. I started, more than 20 years ago, right after my separation, little by little, making some jewelry for personal use, and naturally it started attracting the attention of friends until become a business. The brand's boom was when I participated in an event at Daslu, Daslu Joias, with more than 60 renowned jewelry stores and my success was enormous. Soon came the cover of Vogue with Naomi Campbell, and other publications, and then success on Instagram.

2.    How is Marisa Clermann’s business model formatted?

The creation of our jewelry is focused on meeting the desires of our customers, even if they have different styles and aspirations. Our motto is the democratization of jewelry, everyone can and should have it. To bring these people into the MC universe, we provide personal, close, cozy, unique service. Always focused on speed, efficiency and availability, at MC what seems impossible becomes reality. I am always attentive to what is trending, what clients desire, the personal style of each one of them and I try, in a balanced way, to bring all this information to the reality of the brand, so as not to lose our DNA, everything always with quality in the raw material we use, finishing, delivery. MC's goal is to see as many people wearing our jewelry with pride and joy and telling their friends that they wear MC. It doesn't matter if it's just a piercing or a super high jewelry necklace.

3.    What was the most difficult moment in your career?

I think it was during the pandemic, a period full of uncertainty, fear, distrust. People's behavior has completely changed, isolation has affected our emotions and brought us practical challenges on a daily basis to continue working, keeping our employees employed and continuing to make the entire production chain work. It was the moment to use creativity and leave the possible comfort zone to continue standing, it was not easy to project what would come ahead.

4.    How do you manage to balance your personal life vs. corporate/entrepreneurial life?

My personal and professional life are practically the same. I work around 16 hours a day, my personal friends are also my clients, my daughter works with me, travel is inspiration to create and connect with as many people as possible, which somehow always brings me new ideas and insights. I take a few hours a day to take care of myself, work out, take care of my health. But overall it's all one thing.

5. What is your biggest dream?

I don't know if I have a big dream, I think they are objectives, goals that are renewed according to the moment we live in, life is not static, we are evolving, growing and what was of great importance today, tomorrow is no longer so essential. But in general, every woman's dream is to have her family emotionally structured, healthy, prosperous and, above all, everyone happy.

6. What is your greatest achievement?

Just like dreams, these achievements are renewed. But independence as a woman, professional growth, building my brand completely from scratch to what we represent in jewelry today, is very important. It is also a delight to see powerful and strong women, such as Ivete Sangalo, Gabriela Priolli, Sabina Sato, Elizabeth Gillies, Naomi Campbell, among others, wearing my jewelry, this is an achievement that gives me great pride and joy.

7. Book, film and woman you admire.

I'm reading Michele Obama's biography, an example of a stubborn, focused and strong woman. Film: the iconic Thelma & Louise, a film that breathes freedom, Great Gatsby, has a story that captures you, impeccable photography and dream costumes. Woman: I don't have a single one that is a unique reference, my work is made of observing each one of them and admiring them one by one, because I am proud of their choices and battles, from the housewife who preferred to dedicate her life to her children and husband , to the CEO of a large company that controls a large number of people. All women are admirable.